Content marketing is one of the most effective ways to engage with your audience. It places you as an expert in the area and develops trust and authority in your industry. Putting relevant and quality content on social media not only helps in creating customer engagement but also helps in turning followers into fans.
Creating a good piece of content which is full of stories and information requires an extensive amount of time and putting it just once in front of your audience isn’t the right justification of it. If the content is evergreen like a ‘how-to’ blog or step-by-step solution, you can always repurpose that content again, presenting it to your audience in various different formats on social media.
A recent research from Databox reveals that nearly 90% of marketers find repurposing existing content to be more effective than creating new content from scratch.
There are quite a few ways to bring your old content to life again. Below are four ways which can be useful in the light of social media usage.
