We all know a small business owner who wants to use social media platforms to grow. In his head, all he needs to do is to create a business profile or page and then post on it regularly and tada! Magic will happen with an inflow of customers! But sadly, the reality is very different.
It is hard to make people understand that the purpose of having a brand on social media is very different to expectations. The social platforms are there to keep your brand alive – to nurture your ideal clients (another topic to discuss btw) by being a part of them, and creating a community of people who would be interested in your products.